We believe that wellness is a pursuit and that nature can empower our health now and in the future. This past decade has seen a powerful shift in the way we define healthy living. From greater access to naturally-grown, organic foods to the awareness of the dangers of overly-processed, chemically-dependent products, communities everywhere are rediscovering what it means to live well. We believe that this push for safe, natural ingredients should not stop at the grocery store, and we are focused on transforming the way people take control of their health. Our mission is to provide the purest, safest, naturally derived medical cannabis- based products that can make a positive impact in our society ’s journey for health and wellness.
The Brand and Product team task is challenging, yet stimulating: understand consumer perception, adoption, and usage of cannabis products – then use these insights to develop innovative brands and products that will help consumers achieve wellness. The Brand and Product Manager is empathetic and creative in order to identify consumer needs and create products that solve for those needs. Your analytical background and business acumen will contribute to robust consumer and business solutions. You will assess the competitive landscape, internalize consumer profiles and needs, then build the product portfolio with one objective in mind, become the consumers trusted brand and product for health and wellness. We’re the trailblazers building this new wellness category and seeking a bold, driven leader. We need passionate people who can embrace their role as a change agent and a sign up for a purposeful journey with us.
As the Brand and Product Manager, you will work closely with key leaders across the organization. You will be responsible for overseeing product development efforts as well as new product launches. This role is exciting and demanding. Daily efforts may range from working with the operations team in our cultivation facility to validate production feasibility to collaborating with the design team on packaging concepts and product launch materials. Due to the wide range of skills this role requires, it is essential you are highly organized, self-motivated, and have superior communication skills. You will be responsible for bringing ideas and concepts to life, on schedule and within budget. You will work daily with vendors and researchers to ensure continuous improvement and innovation based on your in-depth knowledge of consumer trends and persisting needs.
JOB SKILLS AND REQUIREMENTS